PlantPlanner: Elevating a Platform for Food Influencers
Challenge
Released
Aug 12, 2024
Service
Product Design
Tools
PlantPlanner is an innovative platform that connects food influencers, empowering them to create personalized apps to share their recipes with their audience. The platform allows influencers to extend their reach, share unique content, and build a stronger connection with their followers.
Process
We began by understanding PlantPlanner’s goals and vision for the redesign. Starting with an analysis of the existing landing page, we identified potential user pain points and areas for improvement. This informed the wireframing stage, where we reimagined the structure to provide a cleaner, more inviting user experience. To strengthen their brand, we created a custom branding kit with colors and typography, ensuring visual consistency. With this foundation, we designed and developed the landing page in Framer, infusing the new visual style throughout.
Outcome
The result was a refreshed, modernized landing page crafted and developed in Framer. The design featured a visually captivating layout that reflected PlantPlanner’s brand, aimed to convert visitors into users, and inspired influencers to join the platform.
Refreshed branding
Elevated style
New users
Exceptional feedback
Though the final landing page was beautiful and aligned perfectly with PlantPlanner’s vision, the company faced internal administrative challenges. Ultimately, they decided not to move forward with launching the new design. Despite this outcome, our collaboration was dynamic and engaging, and we’re proud of the creative partnership we built.
Although the landing page was not launched due to administrative factors within the company, the project’s impact went beyond the final product. Our collaboration helped PlantPlanner reimagine the way they present themselves to potential users and influencers, setting a new standard for their brand’s digital presence. The project underscored the power of cohesive design in driving brand appeal and user engagement.
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